Even though the principle link building tools have been around for many years, people coming to the industry are completely new and may never have heard any tips on link building that they feel could be applied to their own website. One of the principles of the internet is that it should be a free access point for information, so for anyone who has not heard how to create links for your site, here are 3 tips on link building that can help you on your way.
1) Find Your Demographic
Before you start using link building tools, you should assess who your audience and where they can be found. If you have a website about cats and cat products, for example, you will not want to place all of your links on websites dedicated to dogs and birds. You also need to understand your people: so you may perhaps not put your cat website links on a website dedicated to video games. Sensible thinking about who you are aiming your website at will help enormously when you are making your links.
2) Use Link Building Tools
Make the most out of what the web has to offer by using link building tools as much as possible. These are sites such as bookmarking websites which allow you to place links back to your own web pages. Make sure that you have some great articles to post there, or your links won’t get the recognition they deserve. You should also try to avoid over-spamming your links to these sites, as you are likely to get a smack over the head by Google, as it has become very strict about spamming, link buying and other negative behaviors which prevent people from finding the pages that they choose.
3) Use Created Content to Add Links
There are plenty of places that accept user-created content, and these can be ideal link building tools. Sites such as Facebook, and Twitter, or even Squidoo and HubPages can be great. Make sure that you have something interesting to write about, and keep links modest and to the point, and you should be able to create some great links back to your website from these pages. They might not count for a great deal when it comes to advertising, but these sorts of things can really help you to improve your rank on search engines.