Link Building for artists/musicians websites is not something that is typically addressed by the independent artist because they just don’t usually understand what it means, and why it’s important.
Independent artists, Musicians, and Bands that are active in building their online presence are typically engaged with blogging, list-building, and social media… Which is good! If you are actively communicating with your audience through regular blogging, sharing content through social media, and email; you are way ahead of the curve, and i salute you!
The good news is that if you are doing these things, you already ARE creating and building new links, you just may not know it.
But after this article, you will know what most don’t, understand that links are important, why exactly they are valuable, and how you can get more.
What is Link Building? What are you talking about…
Link Building (sometimes referred to as Backlinks) is very simple, it is the foundation for the internets connectivity. It’s how people find your pages online.
When you click on that little (typically blue) link on someone’s web-page, or from the search engines results page, or from twitter/facebook/anywhere… You are being instantly connected to another page somewhere on the internet.
Links are great. We want as many good ones as we can get. Here’s why:
1. More links = More potential visitors/fans/subscribers/sales (all of which are good)
2. Links pointing to your pages are essentially considered a “vote” in the eyes of the Search engines -which rank other websites and send them relevant new visitors.
Search engine traffic may not be something you have planned on as a strategy for marketing your online presence. But let me ask you… why not?
All you have to do is figure out the keywords for something that SOMEONE IN THE WORLD would use to find information they were interested in, that you could also write about, and then target those keywords.
With a little Link building and promotion you could have targeted traffic from that search term for the rest of your life, with very little further work. (Not necessarily very competitive keywords mind you, those require work to stay at the top, but “Long-tail” keywords, which are longer keyword phrases with less competition)
Over time, repeating this (albeit over-simplified) process for building your pages could mean substantial new visitors and an effortless stream of new fans and audience growth.
–For example, let’s say 10-1000 people using a long-tail search phrase like SEO for Artists and Musicians.
It’s ALL Pages and Links.
So, remember, the WHOLE INTERNET is simply PAGES, and LINKS.
People find pages through links, and those links = search engine love, and more visitors/fans/subscribers/sales.
The most amount of quality links pointing back to our websites and web 2 properties we can get is what we are trying to accomplish with Link Building. You now know why Link Building is so valuable.
So Who Should Be Building Links Actively?
Anyone with a website that wants to grow their audience and acquire more visitors for the long-term.
It’s really that simple. If you have great music, (first priority) you have a blog and you use it-as well as are building your email list and social media following, then building links is just a no-brainer to build your brands reach and audience.
But before you throw your hands up in the air with an ARE YOU SERIOUS!? How much more can i do, im already spread so thin!….. I get it. We all are.
The good news is that we’re not talking about large-scale Link Building campaigns where corporate level SEO teams are brought in to handle the Job. Im talking about some very basic stuff that can really help you maximize the stuff you are doing already, and hopefully pull in some more traffic from some of the most effective streams.
Simple Link Building Strategies for Independent Artists/Bands/Musicians
Writing great, unique content and sharing it on your blog is the first and most important link building strategy, as it is the core. We are trying to build links to pages on our site, because that’s where we want the traffic to end up at. And If the content ain’t good, no ones gonna stay. Pretty cut and dry.