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Hat tip to Dustin Rowles over at Pajiba for posting this video today. I was five minutes from writing that I couldn’t get another post done before rehearsal today. Health and beauty ads are designed to convince you that a tube/bottle/gel/spray/serum/brush/pill can fix everything that’s wrong with you, even stuff you didn’t know was...
Ace Metrix puts together a Top Ads list with a different set of criteria and testing method. Instead of rating the artistic merit, they rate efficacy. Using results from focus tests throughout 2011, the group named the following Kitchen Aid commercial the most effective of 2011. It’s easy to see how this works. It’s...
