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I don’t typically watch the Super Bowl. I’m not a big fan of football and crowded parties with people screaming at a TV are not my idea of a good time. However, the promise of good advertising won me over this year. I watched for the ads. I probably could have skipped the whole...
Hat tip to Dustin Rowles over at Pajiba for posting this video today. I was five minutes from writing that I couldn’t get another post done before rehearsal today. Health and beauty ads are designed to convince you that a tube/bottle/gel/spray/serum/brush/pill can fix everything that’s wrong with you, even stuff you didn’t know was...
Ace Metrix puts together a Top Ads list with a different set of criteria and testing method. Instead of rating the artistic merit, they rate efficacy. Using results from focus tests throughout 2011, the group named the following Kitchen Aid commercial the most effective of 2011. It’s easy to see how this works. It’s...
What you just witnessed was an example of booth promotion at a large fan convention. The three women in the black Just Dance 3 t-shirts will be at NYCC for the next three days, dancing from when the floor opens to when the floor closes. They’ll be taunting and flirting with the audience, daring...
Massive software failure for the theater work happening right now. All the music would not print. In the process of coverting 5-6 parts of 90 music cues into specific file format. Be back later Share and Enjoy Facebook Twitter Delicious Digg Google Buzz StumbleUpon Add to favorites Email RSS
Hey, this isn’t entertainment media! Yes it is. It is when it gets blown up this huge and crosses over multiple art forms to get any sense of resolution. I won’t cover advertising campaigns too often, but they’re here to stay at Sketchy Details. A few weeks ago, clothing company American Apparel decided to...