Baby It’s You!, the new Broadway musical about Florence Greenberg and The Shirelles, has an audience. The problem is that audience won’t care that the show has a barely-there book, no character development, bad sound design, and no dramatic impetus beyond get to the next song. The people who will enjoy this show are the ones who love this era of music and don’t care about professional standards in theater. Though I love the girl group music of the 1960s, I am not one of the people who can ignore gross incompetence in professional theater and just go with the flow; my mother is one of the people who can ignore bad theater and she thoroughly enjoyed her concert experience (because her ticket was free).
Let me start with the limited good. Beth Leavel, the Tony Award-winning actress from The Drowsy Chaperone, manages to convince the audience her interpretation of cardboard cut-out Florence Greenberg is at least a partially developed character. Unlike many of her co-stars, she knows that turning your lips down signifies sadness and raising your eyebrows can register surprise or incredulity depending on the degree of alteration. Her vocal is strong and she tries to make repetitive 1960s song lyrics sound meaningful and deep.
The costumes in this show are bright, vibrant, and appropriately stagey. The Shirelles get the best of the lot, dancing around on stage in coordinated sequins, feathers, and metallics that almost convince you this is a well-conceived show.
The problem is everything else that can turn an opportunistic jukebox musical into an enjoyable night of theater. Continue reading →