Why do magical girls exist? Whose great cosmic plan involves putting preteen and teenage girls into dangerous battles against inhuman enemies for minimal gain? And why the hell are the little critters that bring the pretty transformation items so stinking cute and happy?
Madoka Magica, an anime written for television by Gen Urobuchi (creator of the equally subversive Psycho-Pass), takes a rather cynical approach to the magical girl genre. Madoka is a painfully average middle school student. There is nothing special about her except her level of empathy and kindness. A new girl, Homura, transfers into the school at an odd time of year and starts a strange relationship with Madoka. Then, Madoka and her best friend Sayaka meet a cat-like creature named Kyubey who promises them one wish if they agree to fight against witches as magical girls. The dream is obviously too good to be true since every magical girl they encounter begs them to stay away.